CenTiRe Welcomes Hyundai Motors as the Newest Industry Member

The Center for Tire Research (CenTiRe) is excited to announce that Hyundai Motors has officially joined the ranks of our research center as a member of the Industry Advisory Board. This announcement marks a significant milestone for the future of tire research, development, and innovation.

CenTiRe is a renowned consortium that brings together leading industry players, academic institutions, and the National Science Foundation to collaborate on cutting-edge advancements in tire technology. With a focus on enhancing tire performance, safety, and sustainability, CenTiRe serves as a hub for collaborative research initiatives and knowledge exchange.

The addition of Hyundai Motors to the CenTiRe family underscores the company's commitment to staying at the forefront of automotive excellence. By joining forces with other key players in the tire industry, Hyundai aims to leverage collective expertise and resources to drive innovation and address emerging challenges in the rapidly evolving automotive landscape.

As a global automotive manufacturer, Hyundai Motors brings to CenTiRe a wealth of experience, expertise, and technological prowess. With a diverse portfolio of vehicles spanning various segments, including passenger cars, SUVs, and electric vehicles, Hyundai is well-positioned to contribute valuable insights and perspectives to CenTiRe's collaborative efforts.

One area where Hyundai's involvement is particularly exciting is in the realm of sustainable mobility. As the automotive industry continues to transition towards greener alternatives, the development of eco-friendly tires plays a crucial role in reducing carbon emissions and minimizing environmental impact. By working alongside other CenTiRe members, Hyundai will play a pivotal role in advancing sustainable tire technologies that align with its vision for a more sustainable future.

In welcoming Hyundai Motors to CenTiRe, our Industry Advisory Board (IAB) is now 23 members strong.  With the IABs’ unwavering commitment to excellence and CenTiRe's collaborative ethos, the stage is set for transformative advancements that will benefit not only our members but the entire automotive industry and society at large.