CenTiRe Reflects on a Successful 2026 Tire Technology Expo

The Center for Tire Research (CenTiRe) recently concluded our successful exhibition at the Tire Technology Expo 2026, held March 3 - 5 at Deutsche Messe in Hannover.

As one of the tire industry’s most important global gatherings for innovation in tire design, materials, testing, and manufacturing, the Expo provided an outstanding platform for CenTiRe to connect with professionals across the tire value chain. Throughout the exhibition, our team welcomed a steady stream of visitors to the CenTiRe booth, where we shared insights into our industry-directed research strategy, current collaborative projects, and opportunities for companies to engage with CenTiRe’s research programs.

We would like to extend a sincere thank you to everyone who visited our booth during the event. The discussions were insightful and energizing, and we were pleased to make many valuable new contacts within the global tire industry while also reconnecting with existing partners and colleagues. These conversations are exactly what make events like the Expo so impactful for advancing collaboration between academia and industry.

CenTiRe also wishes to express our appreciation to the Tire Technology Expo promotion team for their support and professionalism. In particular, we thank Colin Scott of UKI Media & Events for helping provide CenTiRe the opportunity to participate as an exhibitor this year.

We look forward to continuing the conversations started in Hannover and building new partnerships that will help advance innovation in tire technology.