Center for Tire Research
An NSF Industry/University Cooperative Research Center


Connect with us on LinkedIn

Yokohama Tire Joins CenTiRe as an Industry Member

Yokohama, Japan - In an exciting development for the tire industry, Yokohama Tire Corporation has announced its partnership with the Center for Tire Research (CenTiRe) as an industry member. This collaboration marks a significant milestone for both organizations and sets the stage for future advancements in tire technology and research.

CenTiRe, renowned for its tire-related research and development, is a leading center of excellence that brings together academic institutions, industry partners, and government agencies. Its mission is to advance tire technology, sustainability, and safety through collaborative research and innovation. By joining CenTiRe, Yokohama Tire demonstrates its commitment to driving innovation and staying at the forefront of the rapidly evolving tire industry.

Yokohama Tire, a global leader in tire manufacturing, is known for its high-quality products, cutting-edge technology, and commitment to sustainability. With a rich history spanning over a century, the company has consistently pushed the boundaries of tire performance and safety. By partnering with CenTiRe, Yokohama Tire aims to leverage the research capabilities and expertise of the center to further enhance its product offerings and contribute to the advancement of the industry as a whole.

The collaboration between Yokohama Tire and CenTiRe will open up new avenues for research, development, and knowledge exchange. As an industry member, Yokohama Tire will have access to CenTiRe's state-of-the-art facilities, research findings, and network of industry experts and academic researchers. This partnership will enable Yokohama Tire to gain valuable insights into emerging trends, technologies, and best practices, fostering a culture of innovation and continuous improvement within the organization.

Furthermore, Yokohama Tire's involvement in CenTiRe will strengthen the center's collaborative ecosystem by bringing in diverse perspectives and industry expertise. The company's extensive knowledge and experience in tire manufacturing and performance will enrich the ongoing research projects at CenTiRe, contributing to the development of sustainable and high-performance tire solutions for the future.

The partnership between Yokohama Tire and CenTiRe exemplifies the importance of collaboration and knowledge sharing in driving advancements in the tire industry. By pooling their resources and expertise, both organizations will work together to address the challenges facing the industry, such as improving tire durability, reducing rolling resistance, enhancing fuel efficiency, and developing eco-friendly materials. Through joint research initiatives and cross-industry collaborations, Yokohama Tire and CenTiRe aim to create a positive impact on the tire industry and society as a whole.

The announcement of Yokohama Tire joining CenTiRe as an industry member has been met with excitement and anticipation from industry experts, researchers, and tire enthusiasts worldwide. This partnership holds great promise for advancing tire technology, improving safety standards, and promoting sustainable practices within the industry.

As Yokohama Tire and CenTiRe embark on this collaborative journey, the tire industry can expect to witness the emergence of groundbreaking innovations and solutions that will shape the future of mobility. Together, they aim to drive progress, raise the bar for tire performance, and create a more sustainable and efficient future on the road

Title: Yokohama Tire Joins CenTiRe as an Industry Member, Enhancing Tire Innovation and Research


CenTiRe, the renowned Center for Tire Research, is delighted to welcome Yokohama Tire as its newest industry member. The collaboration between CenTiRe and Yokohama Tire holds great promise for advancing tire technology, fostering innovation, and promoting sustainable practices in the tire industry. As one of the world's leading tire manufacturers, Yokohama Tire's inclusion as an industry member is expected to bring substantial expertise and resources to CenTiRe's research efforts.

Yokohama Tire: A Global Leader in Tire Manufacturing

Yokohama Tire, a subsidiary of Yokohama Rubber Co., Ltd., has established itself as a prominent name in the tire industry with a rich heritage spanning over a century. The company's commitment to innovation, quality, and sustainability has allowed it to become a preferred choice for consumers around the world.

Yokohama Tire has consistently demonstrated its expertise in developing cutting-edge tire technologies, including advanced compounds, tread designs, and construction techniques. The company's tire portfolio encompasses a wide range of applications, from high-performance tires for sports cars to all-terrain and winter tires for various vehicles. By joining CenTiRe, Yokohama Tire aims to further enhance its research and development capabilities and contribute to the advancement of the tire industry as a whole.

CenTiRe: Advancing Tire Research and Innovation

CenTiRe, headquartered at Virginia Tech in Blacksburg, Virginia, is a renowned research center dedicated to advancing tire technology through collaborative research, development, and education. As a collaboration between academia, industry, and government agencies, CenTiRe plays a vital role in driving innovation and addressing challenges faced by the tire industry.

The center fosters interdisciplinary research initiatives, bringing together experts from various fields such as materials science, mechanical engineering, chemistry, and data analytics. Through partnerships with industry leaders, CenTiRe provides a platform for collaborative research projects, knowledge exchange, and technology transfer.

Implications of the Collaboration

Yokohama Tire's involvement as an industry member of CenTiRe holds significant implications for both organizations and the tire industry as a whole:

  1. Research Collaboration: The collaboration between Yokohama Tire and CenTiRe will facilitate joint research projects focused on improving tire performance, durability, safety, and sustainability. By leveraging CenTiRe's expertise and resources, Yokohama Tire can accelerate its R&D efforts, leading to the development of innovative tire technologies.
  2. Technology Transfer: CenTiRe's platform enables knowledge transfer and collaboration between academia and industry. Yokohama Tire's membership will provide the company with access to cutting-edge research, expertise, and emerging technologies, allowing for the integration of new findings into their tire manufacturing processes.
  3. Sustainability Initiatives: Both CenTiRe and Yokohama Tire emphasize sustainable practices. The collaboration will enable joint efforts to explore eco-friendly materials, tire recycling techniques, and energy-efficient manufacturing processes. This collaboration aligns with the industry's increasing focus on environmental responsibility and circular economy principles.
  4. Industry Influence: Yokohama Tire's inclusion as an industry member in CenTiRe signifies the company's commitment to being at the forefront of tire research and innovation. By actively participating in CenTiRe's initiatives, Yokohama Tire will have the opportunity to shape the future of the tire industry, influencing best practices and standards.


The addition of Yokohama Tire as an industry member of CenTiRe marks an exciting development in the world of tire research and innovation. Through this collaboration, CenTiRe and Yokohama Tire can leverage their respective strengths to drive advancements in tire technology, sustainable practices, and industry standards. The tire industry can look forward to the positive impact of this partnership, as it fosters groundbreaking research and promotes the development of high-performance, safe, and sustainable tires for the future.